BERLIN IS THE PLACE TO BE!

That has applied to art and culture for ages. More than most other cities, Berlin is synonymous with creativity and diversity, boundless energy and inspiration. This spirit has also become embedded in the city’s commercial and economic life during the last few years. Berlin has morphed into an innovation hub that attracts people from all over the world intent on developing new ideas and solutions.

But the international melting pot Berlin can also claim to be the culinary epicentre of Germany. Almost every innovation from the world’s cuisines reaches Berlin first and then spreads out from there to gain a foothold in the rest of Germany.

This book throws light on a quite particular group of startup entrepreneurs – Berlin‘s creative and bold restaurateurs. They are the ones that make Berlin the pulsating, freedom-loving city attracting startup entrepreneurs, top talents and investors from all over the world like a magnet.

The authors of this book, themselves creative young minds with a fair amount of career experience in the restaurant business, have delved deeper into the city’s entrepreneurial spirit. They have marked personal portraits of restaurateurs, who take the freedom to something completely new, who develop theirself like Berlin on the double and who try out new things.

Berlin can also claim to be the culinary epicentre of Germany.

The authors have also met people generating new ideas for the future of the restaurant business. They talked to food startups, to startup entrepreneurs, who develop software for the restaurant business and to the networkers that match make people and ideas in Berlin. Global meets local – nowhere in Germany can you feel it more than in Berlin. At local level restaurants and cafés are enormously important as employers of thousands of people. At the same time, Berlin is a city of many cultures and sources of inspiration. A city of diversity with a high degree of creative potential – that is of course reflected in the restaurant business too.

Global meets local – nowhere in Germany can you feel it more than in Berlin.

The restaurant business is, like its guests, in the midst of this new digital world. Every single step along the value chain is subject to rapid digital change. However, that should not be regarded as a threat. On the contrary, digital solutions can make businesses considerably more successful and efficient. Starting with procurement via order processing through to customer communication. The applications are numerous.

And where better to locate the necessary startups and software developers than in Berlin? The global networker, Jens Lapinski, says in this book that Berlin is more closely related to the spirit of Silicon Valley than any other place.

Berlin has therefore also become METRO’s innovation hub, because here we can get up to the speed required. We can refine new digital ideas and services in partnership with our customers, successful entrepreneurs from the restaurant business and dynamic startups and subsequently roll these out and scale them to the benefit of our restaurant, café and hotel customers.

One example is our testing of a new digital tool for human resources management and point-of-sale systems together with Berlin restaurateurs. This tool was developed using the resources of our METRO Accelerator powered by Techstars programme. We help promising startups, which we search all over the world, to refine marketable solutions and attract investors.

Our Horeca Digital business unit not only supports and enhances solutions with a promising future via the Accelerator programme. We sponsor startups via other partnerships and investments and collaborate with leading universities like the École Hotellerie Lausanne or Wageningen University to develop trend-setting ideas. We seek one-to-one dialogue with our customers in our superstores. There, we also showcase new, pioneering trends like, for example, the high-tech herb garden by the Berlin-based startup, Infarm, at our store in Friedrichshain.

To build a bridge between the analogue world and digital future in the restaurant industry – where better to seize this opportunity than in Berlin? And who is best able to help establish customer contacts and embed new solutions? We! We can do this and we will – to the benefit of our customers and those who assist them by providing innovative solutions to do things even better.

We sponsor startups via other partnerships and investments and collaborate with leading universities.

The digitalisation of the restaurant business is an historic opportunity for the entire industry. Supporting and promoting this trend is one of our most major priorities.

BERLIN IS THE PLACE TO BE!

T

hat has applied to art and culture for ages. More than most other cities, Berlin is synonymous with creativity and diversity, boundless energy and inspiration. This spirit has also become embedded in the city’s commercial and economic life during the last few years. Berlin has morphed into an innovation hub that attracts people from all over the world intent on developing new ideas and solutions.

But the international melting pot Berlin can also claim to be the culinary epicentre of Germany. Almost every innovation from the world’s cuisines reaches Berlin first and then spreads out from there to gain a foothold in the rest of Germany.

This book throws light on a quite particular group of startup entrepreneurs – Berlin‘s creative and bold restaurateurs. They are the ones that make Berlin the pulsating, freedom-loving city attracting startup entrepreneurs, top talents and investors from all over the world like a magnet.

The authors of this book, themselves creative young minds with a fair amount of career experience in the restaurant business, have delved deeper into the city’s entrepreneurial spirit. They have marked personal portraits of restaurateurs, who take the freedom to something completely new, who develop theirself like Berlin on the double and who try out new things. 

 Berlin can also claim to be the culinary epicentre of Germany.

The authors have also met people generating new ideas for the future of the restaurant business. They talked to food startups, to startup entrepreneurs, who develop software for the restaurant business and to the networkers that match make people and ideas in Berlin.

Global meets local – nowhere in Germany can you feel it more than in Berlin. At local level restaurants and cafés are enormously important as employers of thousands of people. At the same time, Berlin is a city of many cultures and sources of inspiration. A city of diversity with a high degree of creative potential – that is of course reflected in the restaurant business too.

Global meets local – nowhere in Germany can you feel it more than in Berlin.

The restaurant business is, like its guests, in the midst of this new digital world. Every single step along the value chain is subject to rapid digital change. However, that should not be regarded as a threat. On the contrary, digital solutions can make businesses considerably more successful and efficient. Starting with procurement via order processing through to customer communication. The applications are numerous.

And where better to locate the necessary startups and software developers than in Berlin? The global networker, Jens Lapinski, says in this book that Berlin is more closely related to the spirit of Silicon Valley than any other place.

Berlin has therefore also become METRO’s innovation hub, because here we can get up to the speed required. We can refine new digital ideas and services in partnership with our customers, successful entrepreneurs from the restaurant business and dynamic startups and subsequently roll these out and scale them to the benefit of our restaurant, café and hotel customers.

One example is our testing of a new digital tool for human resources management and point-of-sale systems together with Berlin restaurateurs. This tool was developed using the resources of our METRO Accelerator powered by Techstars programme. We help promising startups, which we search all over the world, to refine marketable solutions and attract investors.

Our Horeca Digital business unit not only supports and enhances solutions with a promising future via the Accelerator programme. We sponsor startups via other partnerships and investments and collaborate with leading universities like the École Hotellerie Lausanne or Wageningen University to develop trend-setting ideas. We seek one-to-one dialogue with our customers in our superstores. There, we also showcase new, pioneering trends like, for example, the high-tech herb garden by the Berlin-based startup, Infarm, at our store in Friedrichshain.

To build a bridge between the analogue world and digital future in the restaurant industry – where better to seize this opportunity than in Berlin? And who is best able to help establish customer contacts and embed new solutions? We! We can do this and we will – to the benefit of our customers and those who assist them by providing innovative solutions to do things even better.

We sponsor startups via other partnerships and investments and collaborate with leading universities.

The digitalisation of the restaurant business is an historic opportunity for the entire industry. Supporting and promoting this trend is one of our most major priorities.